Framence | Industrial Digital Twin Platform of the Year in Europe 2025

Framence



Making Complex Asset Management Simple and Efficient

Follow Framence on :

Adrian Merkel, Framence | Manufacturing Tech Insights | Industrial Digital Twin Platform of the Year in Europe 2025Adrian Merkel, Managing Director
Framence is transforming how industrial teams access and manage critical information, cutting through the complexity of scattered data with its photorealistic digital twins. Acting like a ‘Google Street View’ for industrial environments, its solution provides a seamless, instantly accessible view of assets—eliminating the inefficiencies of navigating multiple systems.

In fast-paced industrial settings, having real-time access to accurate data is not just a convenience—it is essential for efficiency and informed decision-making. Across industries, engineers and technical specialists spend up to 30 percent of their working hours searching for crucial data buried in ERP platforms, IoT networks, asset management tools, and cloud databases. The constant back-and-forth between interfaces makes retrieving insights time-consuming and inefficient.

Framence streamlines this process by serving as a unified, user-friendly access point that integrates effortlessly with existing systems. Without altering third-party platforms, it ensures that teams can quickly locate and leverage the information they need, no matter where it is stored.

Since its launch in 2019, the company has prioritized making digital twins fast, easy, and cost-effective to create and update—giving teams a smarter, more efficient way to navigate spaces, collaborate, and manage assets.

“Whether managing a vast real estate portfolio or overseeing complex technical assets on a factory floor, Framence equips teams with everything they need at their fingertips—helping them spend less time searching and more time driving results,” says Adrian Merkel, Managing Director of Framence.

Photorealistic Twins for Seamless Data Integration

The company’s technology captures a photorealistic representation of facilities and embeds essential data points within the imagery. For example, engineers inspecting a pump in a facility no longer need to search through multiple software systems for maintenance records, IoT readings, or specifications. Instead, they can click on the pump within the digital twin, instantly accessing all relevant data from sources like SAP or IoT Cloud in one centralized, visually intuitive interface. This streamlined approach dramatically accelerates workflows and enhances decision-making.
Beyond centralizing data access, Framence also addresses a key limitation of traditional digital twins—keeping them up to date. Conventional methods, such as laser scanning, require specialized equipment and professional expertise, making updates costly and infrequent. Over time, these digital twins become obsolete, making them less dependable for real-world applications. Framence takes a different approach, allowing users to update models using widely available cameras, including smartphones. This enables on-site staff to effortlessly capture new data without waiting for external specialists, ensuring the digital twin always reflects the current state of assets and facilities.

Taking digital twin functionality a step further, Framence integrates artificial intelligence (AI) to streamline asset tagging and data linking. Through image recognition technology, the company automates identification processes in industrial environments where manual tagging has long been the standard. Using AI to recognize text and objects within images, Framence automates the extraction of name tags, IDs, and other critical data, linking them to third-party systems such as SAP or maintenance platforms.

The impact of this automation is immense. At a recent conference, a competitor highlighted that manually tagging each asset could take approximately five minutes—an acceptable timeframe for a test environment with a handful of assets. However, manual methods become impractical in large-scale industrial settings where upwards of 50,000 critical assets exist. Framence’s AI solution automatically accelerates this process by scanning thousands of images, identifying key assets, and linking them to relevant databases.

Where Experience and Innovation Converge

Framence’s cutting-edge solutions stem from its diverse and highly skilled team. The company employs software specialists, IT developers, and project managers to ensure seamless software integration with existing IT infrastructures. Serving major enterprises with rigorous security standards, the team guarantees compliance and system compatibility at every stage.

Beyond software development, Framence has built a multidisciplinary team that blends industry expertise with technical innovation. Engineers from sectors such as oil and gas, pharmaceuticals, chemicals, and public infrastructure provide deep insights into sector-specific challenges, while photographers and imaging specialists enhance data extraction from visual models, using AI to drive more precise image-based insights.

A dynamic balance of fresh ideas and seasoned knowledge strengthens this diverse expertise. Young innovators bring new ideas, while seasoned professionals provide the expertise to refine and implement these concepts effectively. This combination fosters continuous improvement, allowing Framence to stay ahead of technological advancements and market demands.

Efficiency Without Borders

Framence’s solutions demonstrate their real-world impact through diverse applications across industries. For instance, a prominent machine manufacturing company encountered logistical challenges during the COVID-19 pandemic. Their traditional process involved flying customers to test centres to demonstrate equipment capabilities, but global travel restrictions brought this to a halt.

  • Whether managing a vast real estate portfolio or overseeing complex technical assets on a factory floor, Framence equips teams with everything they need at their fingertips—helping them spend less time searching and more time driving results


Rather than disrupting operations, they turned to Framence’s digital twin technology. By creating photorealistic models of their test centres and embedding live sensor data and video streams, they offered customers an immersive, real-time virtual experience. This maintained business continuity, accelerated sales, and strengthened after-sales support by providing remote diagnostics and troubleshooting.

The benefits of Framence extend far beyond virtual showcases. A chemical company constructing a new site in the United States was dealing with the high costs and inefficiencies of frequent international travel. Their engineers, based in Germany, were accustomed to monthly site visits to oversee progress, track changes, and verify measurements.

After partnering with Framence, they transitioned to virtual site inspections, where continuously updated photorealistic models provided the same insight as an in-person visit. This approach significantly reduced travel expenses while enhancing decision-making efficiency, as engineers could monitor developments in real-time without leaving their headquarters.

Framence also plays a critical role in regulatory compliance. In the pharmaceutical industry, one company needed a foolproof method for audit-proofing microbial testing on door handles, windows, and other critical surfaces. Traditional documentation relied on paper trails, which were cumbersome and prone to errors. Framence offered a smarter solution by geotagging test results within the digital twin, ensuring compliance data was instantly accessible and verifiable during audits.

Framence represents a paradigm shift in operations, moving beyond technology to enable smarter, more agile workflows. As industries push forward with digital transformation, the company is redefining how clients interact with their physical environments, making critical information more accessible and manageable. With a strong focus on customer needs, it continues to innovate, ensuring its solutions evolve alongside the ever-changing demands of modern enterprises. In a world where time is money, Framence is proving that the right technology can make all the difference.

Share this Article:
Industrial Digital Twin Platform of the Year in Europe - 2025

Framence

Company
Framence

Management
Adrian Merkel, Managing Director

Description
Framence redefines asset management by transforming ordinary photos into photorealistic digital twins. Its AI-powered technology enables instant, browser-based access to critical facility data, streamlining workflows and enhancing decision-making across industrial and infrastructure sectors.